Behind the Scenes: What We’ve Learned & Why We’re Excited About the Work Market-IQN Partnership

3 min read
Brian Hoffmeyer
Brian Hoffmeyer
June 03, 2015
Behind the Scenes: What We’ve Learned & Why We’re Excited About the Work Market-IQN Partnership


In Hollywood, the term “breaking the 4th wall” is used to refer to an actor addressing his/her audience directly as opposed to pretending that they don’t exist. For example, this device has been successfully used in classic TV shows such as How I Met Your Mother and Doogie Howser, MD. Is it a coincidence that both shows featured the talented and funny Neil Patrick Harris? I think not!

What does this have to do with the Work Market-IQN partnership? Not a lot other than that I used it to capture your attention and segue into a bit of a behind the scenes look at why we’re excited to be working together and what we’ve learned so far.

Product Marketing people – from the greats like Steve Jobs on down – get excited about their products, about educating their markets about them, and coming up with new things to say. Really, we do get excited about these things…everyone has to have a hobby!

For me, nothing we are doing is more exciting than the work that IQN is doing to enable new sources of supply for our clients, sources that will help them win the war for talent and get the right people to help them at the best ratio of time, cost, and quality. Work Market’s innovative freelance management platform is one such source of supply that our joint clients can take advantage of. We’ve seen the results and know that using Work Market will help our joint clients realize substantial savings but also – just as importantly – curate a tool of talent that is of known (high) quality and (low) risk.

Work Market’s Freelance Management System (FMS) allows our joint clients to source, verify, engage, manage, pay and rate a wide variety of freelance talent, all from a single platform. All of this is done via a industry-leading enterprise class platform that is easily enabled through the integrations the two companies have built and continue to improve. This joint solution can be implemented quickly and with minimal disruption to current business processes.

Now – continuing to break the 4th wall – I’m sure you’ve got a lot of questions about this. How it works at a detailed level, what the benefits are, and how it works with your infrastructure. The good news is that our two firms have those answers and can guide you every step of the way to ensure you achieve your goals and capture the benefits our partnership enables. Want to know more and get the answers to your questions? Reach out – we’re here to help.