Work Market In The Press

  • Work Market Co-Founder to Discuss Future of Work at 2015 On-Demand Conference

    September 9, 2015

    The On-Demand Conference is designed to gather entrepreneurs, innovators, investors and industry leaders for a robust discussion about the on-demand economy and its impact on both the future of work and local commerce. Work Market’s president & co-founder, Jeff Wald, will share his insights in a session titled, “B2B: The Next Wave of On-demand Services.

    “The on-demand economy has raised important questions about how we support, govern and protect a new class of independent workers,” said Wald. “I look forward to having a much-needed discussion about the role of on-demand labor in today’s economy and advancing the conversation in a way that brings about real and meaningful change.”

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  • Work Market Recognized by CRN as a 2015 Emerging Vendor

    August 3, 2015

    Work Market today announced hat it has been named to The Channel Company’s exclusive 2015 CRN® Emerging Vendors List. CRN’s annual Emerging Vendors list identifies up-and-coming technology vendors that have introduced innovative new products, creating opportunities for channel partners in North America to create high-margin, cutting-edge solutions for their customers.

    “It is a great honor to be included in CRN’s exclusive list of the top emerging vendors, validating the impact our solutions have in a dynamic and rapidly changing world of work,” said Stephen DeWitt, CEO of Work Market. “Work Market continues to revolutionize how service providers meet and overcome the challenges of a new, on-demand economy, and recognition such as this highlights our ability to meet a clear market need for a streamlined system to manage their freelance talent.”

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  • Work Market Brings Innovative Freelance Management System to XChange 2015 Conference

    July 21, 2015

    Work Market today announced that they will showcase the company’s on-demand workforce solution at The Channel Company’s 20th Annual XChange 2015 Conference.

    During the XChange 2015 Conference, representatives from Work Market will be on hand demonstrating the company’s SaaS solution designed to help employers manage changing workforce needs without costing the company additional time or negatively impacting the bottom line.

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  • Has ‘workforce-as-a-service’ arrived?

    July 14, 2015

    First came software-as-a-service (SaaS). Now, is it time for workforce-as-a-service (WaaS)? Not unlike the underlying concept behind SaaS, WaaS simply means that businesses can use their employees/workers as needed. Employers can scale their workforce up or down to match business ebbs and flows. According to Diego Lomanto, vice president of marketing at Work Market, which provides an online marketplace for businesses to manage freelancers, contractors, and consultants, WaaS allows employers to better match supply with demand. For organizations that depend on quick, reliable customer service, WaaS may have distinct advantages.

    “Speed is essential to the modern field services organization, and an on-demand workforce can help enterprises quickly overcome the challenges inherent in a hyper-responsive service world,” explains Lomanto.

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  • CPO Rising’s 2015 Hot Tech Prospect – Work Market

    July 1, 2015

    This week, Ardent Partners recognized Work Market as a 2015 Hot Tech Prospect.

    The Work Market solution facilitates end-to-end management of freelance and independent talent, from sourcing to identity management to compliance management and invoicing / payment. Most importantly, the platform provides businesses with a fully-automated suite for managing the “talent-led” aspects of contingent workforce management, in particular, dedicated talent pools, visibility into current and future projects leveraging freelancers, and agile analytics that boost true contingent workforce intelligence.


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  • Work Market Expands To Third-Party Services Providers — Why You Should Care

    June 30, 2015

    Work Market announced last week new capabilities that would essentially extend the scope of what it calls its “freelance management system” (FMS) to not only engage independent workers directly but also to engage them via other third-party services providers.

    The announcement appears to apply to the IT field services segment of Work Market’s business, which addresses technology original equipment manufacturers’ (OEMs) need to dynamically engage and dispatch field service technicians to address end-customer service requirements.

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  • New Report from Work Market and Strategies for Growth Explores Evolution of Enterprise Field Service Delivery

    June 29, 2015

    Work Market today announced  the release of a new sponsored analyst report, titled, “Field Service Delivery in an On-Demand World.” Conducted in conjunction with Bill Pollock, president and principal consulting analyst at Strategies for Growth, this new research explores how enterprise field service organizations are embracing an on-demand workforce model to drive growth and customer satisfaction in a fiercely competitive service ecosystem.

    “This new research provides an overview of the current field services landscape and provides recommendations for enterprises looking to reengineer their workforce and remain competitive,” said Pollock. “The result is an invaluable blueprint for how field service organizations can leverage an on-demand workforce to better serve their customers and drive sustainable growth.”

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  • Work Market Streamlines Workforce Management Across Wide Spectrum of Contingent Labor

    June 23, 2015

    Work Market today announced the upgraded capabilities of its Freelance Management System (FMS), offering new functionality to transform how companies manage their entire roster of contingent labor. By delivering a unified platform to manage outsourced service providers alongside directly engaged independent contractors, Work Market now provides enterprises and field service organizations with the tools they need to better service their customers, reduce response times and grow the bottom-line.

    “Shrinking margins, rising costs and intensifying competition have all converged to create the perfect storm for today’s IT service organizations,” said Stephen DeWitt, CEO of Work Market. “Our newly released product enhancements will arm service providers with the tools and talent needed to build a flexible, on-demand workforce that can thrive in a hyper-responsive service world.”

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  • How to Manage Your Freelancers into 2016 and Beyond

    June 10, 2015

    According to a 2014 study by the freelancers union, over 53 million Americans in the workforce are now freelancing and as we move into 2016, more and more software platforms will give startups the ability to manage freelancers.

    There are also freelance management systems (FMS) that help you find as well as oversee freelancers. Work Market is an example of an FMS that helps find, verify, onboard, track, and keep companies compliant when it comes to an on-demand workforce. It also allows the community to rate work. Most of their clients are enterprise level, so if you’re a freelancer, it could be an opportunity to get in front of larger companies.

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  • Work Market Selected as a Red Herring Top 100 North America Winner

    June 8, 2015

    Work Market today announced that it has been selected for the Red Herring Top 100 North America award winners in recognition of the leading private companies from the region, celebrating these start-ups’ innovations and technologies across their respective industries. Red Herring Top 100 America enlists outstanding entrepreneurs and promising companies. It selects the award winners from approximately 1,200 privately financed companies each year in the US and Canada.

    “We are honored to be selected for the Red Herring Top 100 North America Award,” said Stephen DeWitt, CEO of Work Market. “The world’s largest businesses are increasingly leveraging freelance talent to stay competitive in a modern and fast-paced world. Work Market is powering the on-demand labor revolution with technology that radically simplifies how businesses find, manage and engage their independent talent.”


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  • Tailoring Your Workforce to Your Budget

    June 4, 2015

    The last several years have seen the emergence of Workforce-as-a-Service, or WaaS, an acronym that could soon become as familiar as SaaS (Software-asa- Service, otherwise known as the Cloud), IaaS (Infrastructure-as-a-Service), and other internet-enabled services. Leveraging a growing pool of talent largely fed by unemployment and under-employment, driven in no small part by the ongoing economic pressures on businesses to manage labor costs, this new service manifests itself in a number of ways in the AV and IT market sectors.

    Work Market, which found early success in the AV vertical when it was founded five years ago, goes a step further than other platforms, according to Diego Lomanto, the company’s VP of marketing. Specifically, Work Market’s platform handles many of the complexities associated with hiring and managing freelancers, such as the paperwork and communications, which can be cumbersome for smaller firms. “We have built an end-to-end workflow for engaging with contractors, so you can make working with contractors a core component of your business model,” he said.

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  • Service Provider Dilemma: How to Manage Contractors Efficiently

    May 22, 2015

    Research shows that contract workers are on the rise as companies are finding it is more expensive to hire full-time employees, and workers themselves are preferring to be freelancers instead of committing to a single organization. However, efficiently managing contractors has become a challenge for service providers. Keeping track of their project status, hours worked, skill sets, tasks completed and their availability is a daunting task. It can be time-consuming and inefficient, which for any business means lost profits. Therefore, it is critical that service providers get a good handle on their contractors and manage them better.

    It is “The Perfect Storm,” according to Diego Lomanto, vice president of Marketing at Work Market, a provider of a cloud-based freelance management system (FMS) that helps service providers and other businesses manage their independent contractor and freelance workforce.

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  • Work Market Expands Leadership Team With Two New Executives

    May 21, 2015

    Work Market today announced the appointment of two key additions to its leadership team. Enterprise software executive James Chou has joined Work Market as its chief technology officer (CTO) and product veteran Grady Leno has assumed the role of vice president of Product.

    Leno and Chou mark the second round of high-profile hires made by Work Market this year. During the first quarter, Tig Gilliam was appointed as board chairman, and tech veteran Stephen DeWitt was named the company’s CEO. Also announced earlier this year was news that Work Market raised $20 million in growth capital to facilitate its enterprise sector expansion.

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  • The ‘Gig Economy': An App-based Spin on an Old Idea

    May 14, 2015

    The app-based approach to doing things has become particularly popular among those seeking work as well as workers. Certain employment apps focus on finding someone to perform temporary jobs such as helping you to get organized, painting your house or even driving you to the airport. The multitude of workers and employers connecting via apps to fill such short-term jobs make up what has been dubbed the “gig economy.”

    How is the gig economy changing the worker-employee relationship, and what are some key trends that are emerging as a result of this new way of sourcing workers? “It’s optimizing the experience on both ends. The worker gains the potential to control their own destiny, setting their own price, selecting the assignments that add value to their career development, and striking a work/life balance that suits them.” says Diego Lomanto, VP of Marketing at Work Market.

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  • The Staffing Software Metamorphosis: Eat or be Eaten

    May 12, 2015

    With respect to staffing, the questions we should all be asking are: “How is software or information and communication technology (ICT) eating staffing?” “How fast is it eating staffing?” “And, finally, what does it mean to me?” Fortunately, many of the businesses in the staffing supply chain comprehend the inevitability of what lies ahead, are asking these questions, and are forming positions and moving forward.

    So when it comes to answering how software or ICT is eating staffing, it becomes clear there are many ways to cook that goose and online work platforms like Work Market, have potential to eat up large chunks of the contingent workforce marketplace that most traditional staffing businesses will likely never get a taste of.

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  • Work Market to Showcase Freelance Management System at Autotask Community Live! 2015

    May 5, 2015

    Work Market today announced it will exhibit the company’s on-demand workforce solution at Autotask Community Live! 2015.

    During the Autotask Community Live! 2015, Work Market will demonstrate the company’s innovative solution that was expressly designed to help companies find, manage and pay on-demand workers from one platform.

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  • Hiring On-Demand

    May 5, 2015

    As the contingent labor market expands, the types and classifications of part-time workers continues to evolve as well. Organizations have finally realized the benefits of a contingent workforce—flexibility, scalability, and access to key skills—and are beginning to rethink their strategy. One specific area experiencing a big growth spike is independent contractors (IC). Also known as freelancers, these on-demand workers deliver specific needs and skills for organizations looking to tackle a project or initiative.

    Is an on-demand workforce the wave of the future? It certainly seems that organizations of all sizes will at least look at how independent workers could impact their business strategy. “When the walls come down on open labor, the effect of on-demand talent is going to be profound,” says Stephen DeWitt, CEO of Work Market.

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  • Work Market to Showcase On-Demand Workforce Solutions at HRO Today Forum

    April 30, 2015

    Work Market today announced it will host a Topic Table Networking Session at the HRO Today Forum titled, “The Changing World of Work: What HR Needs to Know about Using an On-Demand Freelance Workforce.”

    During the Topic Table Networking Session at HRO Today Forum, attendees will have the opportunity to interact with the experts from Work Market and learn more about how its solution helps companies manage freelance workers from a single platform.

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  • Work Market CEO to Present on TechCrunch TV Live at Disrupt NY 2015

    April 29, 2015

    Work Market today announced that its Chief Executive Officer, Stephen DeWitt, will present on TechCrunch TV Live during TechCrunch Disrupt NY 2015 on May 5th.

    During TechCrunch Disrupt NY 2015, Stephen DeWitt will explore the future of the on-demand workforce and ways that employers can leverage freelance management solutions. DeWitt will discuss employer needs and draw on practical examples of the challenges and opportunities companies face as they expand their talent pool and engage with the freelance workforce.

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  • Work Market to Spotlight On-Demand Labor Management Solutions at VMSA Live Conference

    April 28, 2015

    Work Market today announced that it will exhibit its workforce management platform a the VMSA Live conference. In addition, it will also present a roundtable session titled, “The Role of a Freelance Management System in a VMS Lead Program.”

    During the VMSA Live conference, Work Market will demonstrate how its solution helps companies manage on-demand labor needs effectively and efficiently. The Work Market platform was designed with today’s workforce in mind, enabling companies to find workers, verify their experience and backgrounds, engage and onboard new talent, manage projects, pay invoices and rate the final work product. In addition, the company will present a roundtable on the role of freelance management systems in a vendor management system lead program.

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  • Work Market to Spotlight On-Demand Workforce Solutions at SAPPHIRE NOW & ASUG Annual Conference

    April 23, 2015

    Work Market today announced that they will showcase its solution that enables employers to optimize their contract and freelance talent management strategies during the SAPPHIRE NOW and ASUG Annual Conference.

    During the SAPPHIRE NOW and ASUG Annual Conference, Work Market will demonstrate its solution specifically designed to help companies find freelancers, verify their backgrounds, engage and onboard talent, manage projects, pay invoices and rate work. For businesses across multiple industries, Work Market can support each phase of the talent lifecycle to ensure on-demand workers are managed effectively and efficiently.

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  • Work Market Brings On-Demand Workforce Solutions to IMPACT 2015

    April 22, 2015

    Work Market today announced that it will highlight its on-demand workforce solutions at IMPACT 2015, the event for leaders in customer care, service and support.

    During IMPACT 2015, Work Market will showcase its ground-breaking system that enables companies to find contract talent, verify skills and background, engage workers, manage projects, pay out invoices and rate work all from a single SaaS platform. Used in dozens of industries, the Work Market solution has been tested and proven to enhance the management of freelance and contract workers and can be customized to fit the talent lifecycle of any organization.

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  • Work Market Named a “Cool Vendor” in Procurement and Sourcing by Gartner

    April 21, 2015

    Work Market today announced that it has been named a “Cool Vendor” in the “Cool Vendors in Procurement and Sourcing Technology“* report by Gartner, Inc. As a pioneer in developing freelance management systems (FMS), Work Market was evaluated on innovation in service procurement, supplier governance and contract management. The company’s technology was developed to transform how enterprises find, manage and pay its variable, non-employee workforce.

    “We consider this recognition by Gartner to be a tremendous honor that serves to validate our total focus at Work Market,” said Stephen DeWitt, CEO of Work Market. “We build the tools that businesses need to capitalize on the benefits of a flexible workforce. Demand for simple, yet powerful freelance management solutions will only continue to grow as more enterprises transition to an on-demand workforce to stay competitive in a modern world. Our platform was built specifically to address this dynamic and provides an elegant solution to the challenges associated with managing a freelance workforce.”



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  • New Work Market Report Helps IT Service Providers Build and Manage an On-Demand Workforce

    April 15, 2015

    Work Market today announced the release of a new white paper, “Navigating the Perfect Storm.” This cutting-edge research highlights how today’s IT service providers can manage a complicated and highly competitive landscape by building an agile and responsive workforce to adapt to unpredictable market conditions in real time.

    The challenges facing IT service providers today are numerous and constantly growing. Factors like rising customer pressures, shrinking margins, the shift towards service models, changing vendor requirements and competitive threats have converged to create a difficult ecosystem. In “Navigating the Perfect Storm,” Work Market highlights these challenges and explains why service providers need a new approach to address these obstacles and emerge successfully.

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  • Work Market to Highlight On-Demand Workforce Solutions at New York TechDay 2015

    April 9, 2015

    Work Market today announced it will showcase the company’s enterprise-class platform for managing contract and freelance talent at New York TechDay 2015.

    During the fourth annual New York TechDay, Work Market will spotlight its freelance management system designed to help employers find contract talent, verify skills, engage workers, manage projects, pay invoices and rate work all from a single platform.

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  • From the Job Market to the Work Market: A World of Work in Transition

    April 8, 2015

    The world of work is changing in dramatic ways.  Thanks to increasing media coverage and our own everyday experiences in our roles as workers and consumers, we know that it is so.  In today’s advanced, market-driven economy, it is broadly understood and accepted that platform technology is being continuously adopted to deliver more efficiency (sometimes now referred to as “sharing or “collaborative consumption”) and reduced cycle or response times (sometimes now referred to as “on-demand.”) Now it is also becoming apparent this has not only been occurring in areas such as retail and travel, it has also been occurring (perhaps less visibly) in labor markets and the world of work.

    A very fundamental shift has begun in the economy from a “job market” to a “work market.”  Increasingly, for businesses (seeking much greater structural labor flexibility and cost efficiency) and for a growing–often skilled and specialized–segment of the workforce (seeking free agency as “businesses of one”), work is being arranged less to fill a fixed position or job and more to perform a specific kind of work in a project-specific context to achieves specific results.  Technology-enabled platforms are critical in driving this monumental shift.


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  • Work Market to Showcase Freelance Management Solutions at Field Service USA 2015

    April 7, 2015

    Work Market today announced that it will highlight its on-demand workforce solutions at Field Service USA 2015, the event for leaders in customer care, service and support.

    During Field Service USA 2015, Work Market will showcase its solutions designed to help businesses manage freelancers, contractors and consultants more efficiently. Developed with today’s workforce in mind, the Work Market platform can support each phase of the service lifecycle, enabling employers to find freelancers, verify backgrounds, engage and onboard talent, manage projects, pay invoices and rate work.

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  • Work Market’s Freelance Management Technology Lauded in New Spend Matters Report

    April 2, 2015

    Work Market today announced that it has been profiled in a new report by Spend Matters, the largest global procurement and B2B destination online. The feature, “Exploring Work Market: A Procurement Platform for a Post-VMS-Services World,” is the first of a multi-part series highlighting how the company’s robust freelance management system enables companies to move beyond staffing firms to connect with contingent talent and better manage their freelance workers.

    In “Exploring Work Market: A Procurement Platform for a Post-VMS-Services World,” Jason Busch, founder and managing director of Azul Partners, the parent company of Spend Matters, explains how Work Market provides employers with the platform to better curate their freelancer and independent consultant talent. In the research, Busch explores Work Market’s underlying technology and platform and what makes it different from solutions focused on the management of contingent labor alone.

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  • Exploring Work Market: A Procurement Platform For a Post-VMS-Services World

    March 30, 2015

    Work Market has tuned its product marketing pitch to a perfect procurement harmonic. It hits every note when describing its target market, discussing the nuances of previously unaddressed customer needs and above all, hitting on its “secret sauce” that makes it an ideal fit as an adjunct to VMS solutions in tackling the broader category of services spending.

    More importantly, Work Market backs up its argument with a freelancer management technology solution that matches the customer pitch with absolutely zero hyperbole or bravado. In this multi-part Spend Matters PRO research brief, we introduce readers to Work Market’s solution and platform and discuss why technology is such a critical enabler to encourage the adoption of a non-staffing contingent workforce.

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  • Long Island’s 14 hottest startups named in new report

    March 24, 2015

    Long Island’s 14 hottest startup companies include everything from drug research firms working on potential treatments for breast cancer to makers of eco-friendly concrete, according to a report released Tuesday.

    The companies were selected as part of a new report commissioned by Accelerate Long Island, a group that promotes high-tech company growth on the Island.

    “The companies individually and as a whole provide people with a better understanding of all the ingredients it takes to create and run a successful startup company,” Accelerate executive director Mark Lesko said.

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  • Work Market Heads to MSPWorld 2015 to Showcase End-to-End Freelance Workforce Solutions

    March 24, 2015

    Work Market, the SaaS solution that helps companies find, manage and pay their on-demand workforce from a single platform, announced today it will spotlight the company’s enterprise-class platform for managing contract and freelance talent at MSPWorld 2015.

    During MSPWorld 2015, Work Market will highlight how its freelance management system and workforce solutions help businesses find contractor and contingent talent, manage projects and pay invoices from a single platform.

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  • Work Market to Exhibit Workforce Solutions at GlobalShop 2015 in Las Vegas

    March 19, 2015

    Work Market, the SaaS solution that helps companies find, manage, and pay their freelance and independent contractor workforce from a single platform, announced today that it’s exhibiting its on-demand workforce solutions at the GlobalShop 2015 Conference in Las Vegas.

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  • Work Market to Spotlight On-Demand Labor Platform at Digital Signage Expo 2015

    March 9, 2015

    Work Market, the SaaS solution that helps companies find, manage and pay their freelance and independent contractor workforce from a single platform, announced today they will showcase the company’s end-to-end freelance workforce solutions at the Digital Signage Expo 2015.

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  • On-Demand Talent and the Rise of Work Market and the FMS Platform

    February 26, 2015

    A question remains deep in the discussion of on-demand talent: how can companies leverage both the positive aspects of this new, flexible workforce while also maintaining some measure of control and compliance? While standardization and robust capabilities may help to alleviate the challenges of today’s on-demand talent world, automation is often a critical cog in addressing this new normal. In fact, Freelancer Management System (FMS) solutions have become a contemporary go-to platform for those enterprises seeking enhanced control, visibility and access to and over their freelance and independent talent.

    During a briefing with FMS provider Work Market, newly-appointed CEO Stephen DeWitt outlined his vision for this industry and how the Work Market solution plans on revolutionizing how enterprises across the globe not only find, source, identify, and verify independent talent, but also manage the cost, control, and compliance attributes that are often overlooked when leveraging freelancers.

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  • Work Market CEO Discusses Future of Freelance Talent Management on HRExaminer Radio Hour

    February 19, 2015

    Regardless of industry or locale, today’s employers are taking on more contract talent than ever before. As workforce demographics continue to shift and freelance workers take a larger share of the market, employers need new ways to manage contract talent.

    During his appearance on HRExaminer Radio Hour, Stephen DeWitt, chief executive officer of Work Market, will join host John Sumser to explore how the rise of freelance workers has changed the way employers view contract talent. In addition, DeWitt will share insights on this evolving facet of the workforce and discuss how technology can help employers manage contract talent more efficiently and more effectively. Listeners will learn more about this workforce trend and how organizations are responding to meet compliance and business needs.

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  • Freelancers Reshape Labor Market, Nature of Work

    February 19, 2015

    Jeff Wald, co-founder and president of Work Market, an online platform that helps employers find and manage freelancers, said that while most HR professionals are aware of the dangers of misclassifying employees as independent contractors, some line managers are not. He said that software offered by companies like his helps employers prevent such misclassification by forcing everyone in an organization to use the same system to get work done.

    “You do it in a way that allows you to set it and forget it, so that everyone knows: ‘This is how we’re engaging with freelancers,’ said Wald. He and others in the industry have said the government will be forced to address issues with the freelance workforce in the near future.

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  • Work Market Names Former Adecco Group NA CEO Tig Gilliam as Chairman of the Board

    February 9, 2015

    Work Market, the SaaS solution that helps companies find, manage and pay their freelance and independent contractor workforce from a single platform, today announced that it has appointed Tig Gilliam as chairman of the company’s board of directors. A member of Work Market’s board since 2013, Gilliam has more than 28 years of experience leading the operations of several global, multi-billion dollar tech-enabled businesses.


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  • IQNavigator and Work Market Form Strategic Alliance to Transform How Global 2000 Companies Source and Manage Contingent Labor

    February 3, 2015

    IQNavigator, the leading provider of non-employee workforce management solutions, today announced a strategic alliance with Work Market, the leading Software-as-a-Service (SaaS) solution that helps companies find, manage and pay their freelancers and independent contractors from a single platform.

    The alliance addresses the emerging need for better total workforce management by bringing together the two leading technology innovators in the non-employee labor market. With their combined technology and expertise, customers will more efficiently source and manage highly-skilled, pre-qualified workers from a wider range of sources.

    To learn more about this strategic partnership, please visit

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  • New tech companies say freelancing is the future of work

    February 3, 2015

    More and more, companies are shifting portions of their work to independent contractors, managing large pools of people available as needed for anything from tech support to landscaping. This relieves them of having to pay employees a fixed amount every month — not to mention health insurance, Social Security taxes or workers’ compensation.

    It’s difficult to know how many companies are going in this direction, or how quickly. The number of self-employed people as a percentage of the workforce has remained fairly constant for decades, at about 10 percent; much of the contracting out that has occurred is to firms that have employees, rather than sole proprietors.

    Regardless, a lot of money is going into start-ups that are competing to ease the transition — and profit from it. Take Work Market, a platform where Wooldridge finds most of his jobs. It just raised $20 million more from leading investors, including Union Square Ventures principal Fred Wilson, who thinks it has the potential to “transform the way enterprises leverage the on-demand labor economy.”

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  • Work Market Closes $20 Million in Growth Capital

    January 21, 2015

    Work Market, the SaaS solution that helps companies find, engage, manage and pay their freelance and independent contractor workforce from a single platform, today announced that it has raised $20 million in growth capital. The investment was led by Union Square Ventures, with participation by Spark Capital, SoftBank Capital, Industry Ventures and Silicon Valley Bank.

    “Union Square Ventures invests in pioneering companies that show the potential to truly disrupt the status quo; we see tremendous opportunity for Work Market to transform the way enterprises leverage the on-demand labor economy,” said Fred Wilson, co-founder of Union Square Ventures and a member of Work Market’s board of directors. “With new CEO Stephen DeWitt at the helm, the company is in prime position to drive rapid growth and further differentiate itself as the top freelance worker management platform on the market.”

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  • Fred Wilson follows his own lead, invests even more in Work Market

    January 21, 2015

    Union Square Ventures founder Fred Wilson started January by promising a big year for corporate software startups. Three weeks later, he’s following through on that promise. Wilson’s firm has led a $20 million Series C infusion into Work Market, a maker of a cloud platform used by large companies to recruit and manage all their freelancer and independent contractors.

    Union Square, among the five-year-old company’s earliest investors, was joined by Spark Capital, SoftBank Capital, Industry Ventures and Silicon Valley Bank.

    “Union Square Ventures invests in pioneering companies that show the potential to truly disrupt the status quo,” said Wilson, who sits on the company’s board. “We see tremendous opportunity for Work Market to transform the way enterprises leverage the on-demand labor economy.”

    It’s the second big news for Work Market in about a week. On Jan. 13, the company appointed former Cobalt Networks CEO and Hewlett-Packard exec Stephen DeWitt to become its first non-founder CEO, replacing co-founder Jeff Leventhal, who remains on the board.

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  • Lowe’s Case Highlights Worker Misclassification Lessons

    January 20, 2015

    Misclassification of workers continues to be a headache for employers, with a judge recently approving a $6.5 million settlement of a class-action lawsuit brought by home improvement contractors against Lowe’s Home Centers. The Lowe’s settlement highlights some “key lessons every business should consider when working with an independent contractor,” according to the founders of Work Market, which provides freelancer management solutions to companies.

    Among other things, Jeff Wald and Jeffrey Leventhal said in a post on, working with a business entity such as an LLC “does not automatically eliminate your misclassification exposure.” The Lowe’s plaintiffs included installation contractors who operated in the form of a business entity.

    The post also notes that the largest, most prosperous businesses “are just as susceptible to labor violations as their small and mid-size counterparts” and independent workers “are playing a critical role in the growth of some of today’s biggest brands.”

    “Fines levied by the IRS and State Labor Departments for worker misclassification can exceed millions, if not tens of millions of dollars, depending on the severity of the infractions,” Wald and Leventhal said. “The threat of class-action lawsuits … should also serve as a further deterrent for companies straddling the boundaries of improper classification.”



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  • Work Market Appoints Stephen DeWitt as Chief Executive Officer

    January 13, 2015

    Work Market today announced that Stephen DeWitt has joined the company as Chief Executive Officer.

    A widely recognized leader in the technology industry for more than 30 years, DeWitt has held executive positions with some of the most influential companies in the industry, including Hewlett-Packard, Cisco Systems and Symantec. He has also helped grow multiple technology start-ups, including Cobalt Networks, where as CEO, he guided the company from its infancy to a period of rapid growth and, ultimately, a dramatic IPO and multi-billion dollar acquisition by Sun Microsystems.

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  • Work Market Launches Partnership Program to Further Power the Shift to a Freelance Workforce Throughout Every Industry

    November 25, 2014

    Work Market announced today the launch of its’ partnership program, which provides an easier way for companies to leverage the Work Market Freelance Management System™.

    Through this new program, organizations with strong industry reach can partner with Work Market to provide their customers with access to on-demand talent. Staffing firms and technology solutions providers can create a single point of entry for all categories of contingent labor management. For those partners with complex channel models, Talent Pools can be created through Work Market which not only connect partners to resources but also partners to partners for expediency of opportunity generation and realization.

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  • 5 Predictions for the Freelance Economy in 2015

    November 24, 2014

    The freelance movement is in full swing as businesses and workers engage in more flexible, on-demand work arrangements. And while this labor transformation has been well discussed during the last year, the real question is what will the future look like? What should companies and workers expect in 2015 and how should they plan accordingly?

    Our clients typically spend millions — if not tens of millions — of dollars on contract labor every year. They’re the ones contributing to the feverish growth of the freelance economy and producing countless opportunities for independent workers all across the country. These companies are embracing the explosion of the freelance economy and the seismic market shift in the labor force.

    In some ways the future is now and, based on our extensive analysis of the freelance economy, this is what we anticipate for 2015…

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  • Work Market Recognized as Industry Innovator in First Freelance Management System Report by Staffing Industry Analysts

    October 30, 2014

    Work Market announced today that it has been named as a pioneer in the movement of using enterprise specific technology to manage the distinctive needs of the freelancer workstream in the pre-eminent industry report by Staffing Industry Analysts.

    “With the growth in the number of independent workers in our workforce, enterprises are quickly seeing that new tools and technologies are required to manage this workstream in addition to legacy tools such as those Vendor Management Systems typically used to source agency temps,” said Diego Lomanto, Vice President of Marketing at Work Market.

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  • MSNBC Your Business: Growing Your Business Using Freelancers

    October 26, 2014

    If you’re overwhelmed with work, and you need some temporary help, hiring a freelancer could be an option to consider. Today, freelancers are easier to hire than ever before. Jeffrey Wald, the co-founder, CFO and COO of Work Market, tells us how freelancers, contractors and consultants could help your small business grow.

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  • Work Market Launches Next Generation Enterprise Freelance Management Features, Building Upon Proprietary FMS Framework

    October 23, 2014

    Work Market announced today the launch of new features that enable enterprise organizations to identify and engage with multiple freelancers at once and manage their job performance. These tools build upon Work Market’s patent pending Freelance Management System (FMS) Framework, which has been a critical component of the company’s technology since its inception in 2010, and are geared specifically to further meet the needs of enterprises as they continue to work with freelancers at scale.

    “The time has come for enterprises to think closely about the role that freelancers and independent contractors are going to play in the workforce,” says Jeffrey Leventhal, Co-Founder and CEO of Work Market.

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  • The Internet and the End of ‘Things’

    October 17, 2014

    The “Internet of Things” is everyone’s new favorite buzzword. This increasing interconnectedness (is that a word?) will lead to the end of various “things” that at one time were commonplace. In the next twenty years we will see the virtual disappearance of many everyday physical items, including books (more ebooks will be sold in the US next year than paper books), paper currency and most single-use consumer electronic (does anyone even need an alarm clock anymore?).

    Like the remote control (yes, there is an app for that) and business cards (how are these still a thing?), there are many physical items in our lives that will disappear in the year to come. The three soon-to-be obsolete things that I want to focus on are the key, the mail, and physical crime.


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  • Work Market Named to Crain’s New York Business’ Fast 50

    October 14, 2014

    Work Market announced today that it was named to the Fast 50 list by Crain’s New York Business. This list highlights those New York companies that are uniquely innovative and have experienced rapid growth.

    “Being included in the Fast 50 list is a great honor for our company,” said Work Market Founder Jeffrey Leventhal. “As the freelance economy continues to grow, we are deeply committed to providing organizations with the technology they need to manage and optimize every stage of the freelance process.”

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  • Talent Matching: Engaging with the Right Type of Contingent Workers for the Right Type of Work

    October 3, 2014

    Work Market is hosting a special workshop at the CW Solutions Forum, October 6-7 in Las Vegas, where we’ll provide businesses with a framework to effectively navigate the different classifications of contingent workers.

    The workshop, titled “Temps, ICs, SOWs & More: Matching the right non-traditional workers with the right jobs,” will be led by Work Market COO & CFO Jeff Wald and SIA’s Global Editorial Director Subadhra Sriram.

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  • Jeffrey Leventhal, Work Market CEO, Named to Staffing Industry Analyst 100

    October 2, 2014

    Staffing Industry Analysts (SIA), the preeminent source of information and analysis on contingent work, honors Jeffrey Leventhal as one of the most influential thought leaders in the contingent labor and the staffing industry. This marks the second consecutive year that Jeffrey Leventhal and Work Market have been honored.

    “Jeff Leventhal is truly a visionary of the freelance economy,” said Tig Gilliam, Work Market Board Member and Former CEO of Adecco Group NA.

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  • 3 Things HR Professionals Should Know About the Evolving Freelance Economy

    September 4, 2014

    “The HR industry is all abuzz about the freelance economy. Pundits are speculating about general workforce implications, marketers are hashtag happy, and analysts are busy predicting just how big the boom will get. HR professionals, on the other hand, are a little less concerned about the hype and slightly more preoccupied with how they can adapt to this massive industry transformation.

    To date, many HR professionals have taken more of a hands-off approach when it comes to managing their freelancers — leaving the process largely in the hands of hiring managers and procurement. With the volume of freelancers expected to explode in the coming years, the status quo will no longer be sufficient. Simply put, HR needs to become more involved.”

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  • Powering the Future of Sales Workforces

    September 3, 2014

    “Innovations in technology over the last decade have fundamentally transformed how businesses and workers interact. Experiential and event marketing agencies are increasingly leveraging technology to access on-demand talent and become more financially flexible.

    Brand ambassadors, in turn are pursuing the flexibility of independent careers and utilizing specialized skill sets to perform freelance work. Agencies need a technology solution with the right tools and capabilities that allow them to efficiently manage their extended workforce.”

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  • Why I Believe In The Freelance Workstream

    August 18, 2014

    “I believe wholeheartedly that the way we do work is fundamentally changing. We are on the cusp of a new definition of what it means to build a successful career and I believe freelance work is a big part of this. Freelance work is changing how people build their careers and it’s going to change how companies find and manage non-full time talent as they make room for what will be known as the freelance workstream.”

    To read the full Forbes article written by our Work Market co-founders, click here.

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  • The Emergence of IWMS (Independent Workforce Management Solutions)

    August 3, 2014

    Andrew Karpie, a prominent staffing/HR analyst, recently penned an article on the emergence of Independent Workforce Management Solutions (IWMS). The IWMS space is gaining momentum as businesses seek new and smarter ways to manage their contingent workforce. Karpie references Work Market as one of the companies leading the IWMS push.

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  • The Rising Freelance Economy Will Change Talent Acquisition Strategies

    July 28, 2014

    Jeff Leventhal writes on The Staffing Stream, a blog hosted by Staffing Industry Analysts, about how The Rising Freelance Economy Will Change Talent Acquisition Strategies. The post covers how freelancers are fitting into business organizations and how independent contractors will shape the enterprise the freelancer management workstream to come.

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  • The Case for Utilizing an Onsite Freelancer Platform

    July 25, 2014

    Industry Analyst and Field Services Expert, David Pollack just produced an article on how Work Market helps companies staff field technicians. David Pollack frames Work Market as the leading solution for onsite freelance management and outlines the framework of our software. Click here to read the entire article.

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  • Study Shows Freelance and Independent Contractor Workforce Poised to Transform Businesses’ Human Capital Strategies

    July 23, 2014

    Work Market published a press release to announce the publication of their latest white paper, A Snapshot of the Onsite Freelance & Contractor Workforce. The white paper provides detailed insight into the inner workings of this on-demand workforce and shows how companies can build and leverage their own onsite freelance workforce as part of a comprehensive human capital management strategy.

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  • Work Market Founder, Jeff Wald, Discuss “Startup Phases” on Forbes

    July 22, 2014

    Work Market founder, Jeff Wald recently discussed his belief on what it takes to create a successful technology company from the start. In the article, Jeff states that every successful startup goes through 3 phases. In order to do make it through successfully, Jeff argues, an entrepreneur needs mental tenacity, determination and an undeterred belief in their idea.

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  • Work Market Launches New Feature WorkSend™

    July 8, 2014

    WorkSend, the new feature on Work Market, uses a proprietary algorithm to quickly connect companies with freelancers best suited for their assignments. In launching WorkSend, we are driving the next frontier of the freelance economy, where data analytics will be leveraged more heavily to find and manage talent.

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  • 3 Ways Social Networking Is Impacting The Freelance Economy

    July 3, 2014

    Work Market’s co-founder and COO, Jeff Wald, relays social networking practices that benefit the freelance economy in this article published by Forbes.

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  • What The Rise Of The Freelance Economy Really Means For Businesses

    July 1, 2014

    “Moreover, I believe we will see independent contractor workstreams (which includes freelancers, consultants and other on-demand workers that are not managed by staffing firms) become a critical part of comprehensive talent strategies, which is where I believe we will see true disruption and innovation in the labor economy.”

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  • Meet Jeff Leventhal: Work Market’s CEO & A Serial Entrepreneur

    June 14, 2014

    Our CEO, Jeff Leventhal, recently sat down with the blog One Million by One Million to discuss his path that led to the launch of Work Market. Sramana Mitra, the founder of the blog is a passionate advocate of entrepreneurship. The conversation went very in-depth with tons of insights into business and how the world of work is shaping up for the future. 

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  • Gig Economy: How Technology Is Changing The Workforce

    April 8, 2014

    A recent article came out in February in The New York Times that perfectly details the freelance experience—wrote Sara Horowitz, founder of Freelancers Union, “the standard workweek was a prison of the past.”

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  • How the Freelance Shift Is Driving the Market for On-Demand Labor

    February 20, 2014

    The company is Work Market, a provider of cloud-based contract labor management services in New York. In an interview with Work Market co-founder and COO Jeffrey Wald, I noted that the home page of the company’s website touts its focus on helping organizations to find and manage their “onsite” freelance workers. I asked Wald about that “onsite” reference, and whether it meant that remote workers don’t fit into Work Market’s model. He said they absolutely do, but that the nature of the industry spurred that specificity…

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  • Online Staffing Platforms Make the Freelance Economy a True Meritocracy

    February 19, 2014

    Earlier this week, I was giving an interview about Work Market and how mobile is changing the freelance economy. During the interview, I was asked a question which has now been posed to me several times — what is the gender breakdown of work done through the freelance economy?

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  • We Have On-Demand Computing, Why Not On-Demand Labor?

    February 14, 2014

    Over the past several years, a lot of organizations have done a great job of dramatically reducing their IT costs by going to the cloud and adopting an on-demand computing model. As significant as that is, however, the fact remains that technology isn’t a company’s largest expense, not by a long shot—labor is. So why not dramatically reduce labor costs by adopting an on-demand labor model?

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  • The Work Market-SAP Deal: What Does It Really Mean (for Staffing)?

    January 10, 2014

    Work Market recently announced a deal with global enterprise software giant SAP. This deal not only indicates that large enterprises are reaching out and engaging with online staffing platforms to access needed talent, it also demonstrates that there are many new ways in which this can be happening (especially as enterprises more and more adopt flexible, extended workforce models). It shows that online staffing platform businesses can maneuver and position themselves in agile ways to provide innovative, advanced contingent workforce staffing solutions for 21st century businesses.

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  • Jeffrey Leventhal speaks about Work Market and work markets

    January 21, 2013

    Jeffrey Leventhal is the co-founder and CEO of Work Market, a work placeform (marketplace + platform = placeform) company, competing with eLance and others. Jeffrey was formerly CEO and founder of and the CEO & founder at Spinback.

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Diego Lomanto

Diego Lomanto

VP of Marketing 646-588-4602